Content Creation Campaign for Voco Hotel in Surfers Paradise
The brief.
Voco Surfers Paradise needed their whole digital library rebuilt. Three days of photography and two days of video, on-site — rooms, pool, facilities and dining, shot on camera and drone. It had to sell the stay without looking like a brochure, and keep earning long after the shoot wrapped.
Client — Voco Hotel, Surfers Paradise
Industry — Hospitality & Travel
Services — Photography, Videography, Drone
Starting with a focus on the elegance of Voco Hotel's rooms, my lens captured the intricacies of interior design, plush furnishings, and breathtaking views. From cozy single rooms to opulent suites, I aimed to convey the diverse experiences awaiting guests at Voco Hotel. The journey then led me to the luxurious facilities that define Voco Hotel's essence. Vivid imagery showcased the serene spa, state-of-the-art fitness centre, and inviting lounge areas. Through my lens, I painted a picture of indulgence, inviting guests to embrace a world of relaxation and rejuvenation.
A delectable culinary journey awaited at Voco Hotel, and I aimed to make it an unforgettable experience for the audience. My cameras immortalized the gastronomic delights served at the buffet restaurant, tantalizing taste buds and kindling a desire to indulge in the hotel's culinary extravagance.
The finesse of Clifford's Restaurant was a masterpiece on its own, and my content creation portrayed it with the reverence it deserved. The fusion of delectable flavours and impeccable presentation created an unparalleled culinary experience that resonated with food enthusiasts and connoisseurs alike.
In this content creation campaign, I was tasked to tell the Voco Hotel's story by incorporating real-life narratives. Casting models for a family enjoying a weekend getaway and two young women experiencing a memorable girl's weekend added elements of familial warmth and camaraderie to the tale.
My interest in storytelling naturally led me to video production, where I aimed to create engaging assets that would enhance Voco Hotel's online presence. These videos were carefully woven into their new website, giving visitors a peek into the hotel's charm and perhaps inspiring them to plan their own adventures.
Looking beyond the present, the content I created aimed to contribute to Voco Hotel's upcoming marketing efforts. With a collection of visually appealing photos, my goal was to offer the hotel versatile assets capable of captivating potential guests on different platforms, ranging from social media to promotional materials.
As a licensed pilot with a REPL license, I took to the skies with my drone, capturing awe-inspiring aerial perspectives of the Gold Coast. These breathtaking shots unveiled the city's vibrant energy, the golden beaches, and the iconic skyline that make Surfers Paradise a world-renowned destination.
This content creation campaign for Voco Hotel in Surfers Paradise on the Gold Coast was truly a passion project. Through my lens, I aimed to capture the essence of the hotel, hoping to extend an invitation for everyone to experience its beauty. The intent behind my artistic approach and storytelling was to infuse life into every frame, fostering a connection with viewers on a more emotional level.
Come along on this memorable journey and witness the enchantment of Voco Hotel unfolding right before your eyes. Take in the splendour of the Gold Coast through my lens, allowing your imagination to soar as you explore the possibilities that await at this special destination.
