Social Media Video Ads for Businesses | Gold Coast
Quadlock Australia x Akin
Social media video ads are commonly used by businesses to communicate quickly and clearly in fast-scrolling environments. Unlike longer-form video, social ads need to deliver a message within seconds while still feeling natural to the platform they appear on.
For businesses on the Gold Coast and across Australia, social video ads are often used to support campaigns, promote products or services, and drive awareness across platforms such as Instagram, Facebook and LinkedIn.
Designing for how people watch
Social media video ads work best when they’re designed specifically for mobile viewing. Framing, pacing and format play a larger role than production scale.
Clear messaging early in the video helps viewers understand what they’re looking at before scrolling on. This is often more important than visual complexity or length.
Platform-specific considerations
Each platform presents video content differently. Aspect ratios, duration and user behaviour vary, which means content should be planned with flexibility in mind.
Capturing footage with multiple outputs in mind allows ads to be adapted across platforms without needing to reshoot content.
Planning for reuse
Effective social video ads are rarely one-off assets. When planned properly, the same shoot can produce multiple variations for different platforms, formats and campaign phases.
This approach improves efficiency and helps businesses get more long-term value from their content.
A practical approach
Social media video ads don’t need to feel overly produced to be effective. Clear intent, good structure and an understanding of where the content will live usually matter more than scale.
When treated as a communication tool rather than a trend, social video advertising fits naturally into a wider marketing strategy.
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